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The party's over, vuvuzelas quiet and for the next few days all else football (or soccer)'s relegated to the transfer market ( though the Kenyan Premier League has resumed...). There were highs and lows, in & outs and whys & wherefores relating to the tournament. Off from some naysayers ( including our own team here at SportsKenya) and critics we managed to scheme out some of the 8 major stand-outs;
1)Big v/s Small :
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seasoned versus freshmen, top seeds v/s lower ranked nations, whichever way you look at it, there was not much of that once the tournament started. For experienced sides such as France and former champs Italy to be bundled out in the first round and for Uruguay to finish fourth ahead of other countries such as England, Portugal, Brazil,Argentina and Africa's own top seeds, this tournament proved too unpredictable for any bookmaker. But when push came to shove, the top two nations who had played some superior games Netherlands and Spain faced off in a not-so-entertaining Final.
2)
FIFA's 'Profitability v/s Host Nation's own investment: This is a question that hosting nations need to start asking themselves. Who makes the biggest catch in terms of profitability and invested properties, naming rights and other revenue streams? While FIFA's reported to have made around
US$ 3.2 billion in revenue, South Africa's economy is expected to expand by only 0.5% in GDP terms - that's counting all other factors constant. So there is something called legacy and the ensuing infrastructural costs? And someone has been asking if Zuma & Co would want to bid for Olympics?
Well they just did!
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3)Vuvuzela & Jabulani or is it Jobulani?: The noise-maker and the runaway ball were the main talking points in the pitch and around the stadiums. What other heritage could we have given the World Cup after our own African teams disappointed us massively? The more they criticized the fan-horn, the more sales it reported. Here's
10 of the best about it. As for the Adidas Jabulani ball, some of the very critics such as
England's Fabio Capello had been given the chance to play the ball earlier but thanks to the hype from the media about their abilities they didn't give it a try.
Iker Casillas had started on it too but after keeping clean slates, I guess there were other excuses to give besides the ball to blame.
4)FIFA's 'Partners' v/s Ambush Marketers: FIFA has been trying to make major corporate firms to give long term commitments to the sport through the rather complicated (but often over-valued) sponsorship arrangement. This has seen some major companies avoid this arrangement and instead engage in developing ads which are drawn towards 'sowing where FIFA says they have not reaped'. From the 'Oranje beauties, to Nike's Writing the Future and Pepsi-Cola's African rendezvous, top companies which have previously been associated with the game have looked for cheaper ways to create their own buzz around FIFA's tournaments. Back to the drawing boards Mr. Blatter?
5)'Real'Football versus Boring:
From a wide range of views, this was a rather technical game rather than attacking game. Given the statistics of having the 2nd lowest goal average since the World Cup begun at
2.3 goals per game, there is need for footballing nations to stop wasting our valuable viewership. For the Final, we had to wait for a miserable 116 minutes before spiking our rather low spirits, no wonder Americans rue this game for its lack of 'exciting' moments!
6)Social media: As we had noted earlier, social media was bound to play a huge part in this tournament and this shows the extent to which this will affect future sporting and landmark events. From Twitter, Facebook, Blogger (like yours truly who chose to watch this from the terrace), REAL TIME reportage and coverage just got better!
7) FIFA's History books redrafted : A few footnotes for FIFA on its history books; South Africa's first round exit made it the first host nation to exit that early; new order in winning nations meant that Spain joins the rare privilege accorded to 9 other nations across the world. Europe pulled a fast one on South America making it 10 out of 19 (the rest obviously going to South American countries)
8) Africa's Future: While most critics maybe quick to dismiss the effect the tournament had on the continent, it is fair to say that Africa shall be proud of South Africa for putting together this event. Measured we shall be in our praise since very few countries had any economic or commercial impact from the tournament. What was even worse was the fact that the party came in late for African teams with only Ghana making an effort to the quarters but again showing the inexperience that cripples most of the continent's teams. But learning, we sure did learn a thing or two from Africa's 'first-world' state.
As Brazil start blazing the world as they look to host the first of its major tournaments in the next 4 years, let's hope African countries soak in more lessons from this as they hope for the windfall sometime maybe from ....2030? We can ask Paul the Octopus, well over to you FIFA!
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