Seeing as it is, the current World Cup in South Africa has seen some of the best sports tourism packages developed and media platforms across the world are sampling the best that Africa has to offer. If you switch on to any major TV network or credible station and you'll see some interesting ads by popular tourist destinations and Kenya's not been left behind.
Building on the Magical Kenya communication to not only promote local tourism which has been previously overlooked, we are informed that the Kenya Tourist Board is in discussion with the Standard Chartered Bank - Kenya the franchise holder of the Nairobi Marathon to develop some package targeting sports tourism.
This would be some added boon to the event which has seen numbers soar only to stagnate in last year's event at just over 13,000 down from highs of 15,000 + in the 2007/8 races. There is word too that the meet may seek to attract some big names in the form of guest appearances and this might add the extra uumph that the event needs to make it sustainable and worth running for this year.
It will also promote the country's major attractions and the city's too in the same vein and seek to gain international prominence along the lines of the London, New York or other World Marathon Majors circuit.
We welcome these developments if indeed they do take place and look forward to Kenyan sporting scene at least making its mark not just from the international meets but from locally developed and hosted events.
IN OTHER NEWS :
Image courtesy of Daryl & Sharna Balfour - www.lewa.org.
Still talking about the running, we have the now major sporing event in the calendar going down this weekend at the Lewa Downs. Popularly known as the Lewa Marathon, it's a pet project of East Africa's biggest company, Safaricom which shall host runners at the Lewa Conservancy. The race is an ideal outing for the discerning urbanite who needs to get away from the city.
This year's event has some interesting partnerships with LG providing some big screens to ensure you the football fan does not miss any World Cup action as the tournament gets deeo into the knock-out stage over the weekend. For a worthy cause and to 'run in the wild' as they say, see you at the Lewa. For more details gp to www.lewa.org.