Thursday, 15 July 2010

Sprite Slam Tour : Basketball in Kenya at Crossroads

After milking the best attention (and revenues of course), Coca-Cola Kenya shall once again engage in another of their brands this time taking a sport which is not enjoying the best of times - Basketball.
While its peers in football, rugby and athletics seem to be attracting monies and the cherry chips of the corporate world, basketball has become a pedestrian sport at its best. A visit to the games at the Nyayo Gymnasium (which has since been closed to pave way for African Athletics Championships happening July 28-August 1, why they need to close the gym you wonder !) ends up being a real 'labour of love'.

The flavour of the game seen in other leagues such as would compare with the Angolan or West African ones or semi-professional European or basketball premiere league of the NBA has since been lost. Even the annual 3-on-3 tournaments which used to attract sizeable crowds have since disappeared as the interested parties sought solace in other sports.
From our insider on the game, there are some developments in the works which  may curtail this but till then, Coca-Cola shall be holding forte with its 2nd consecutive tournament in the SpriteSlam tournament. The first round shall be at the Jomo Kenyatta Grounds in Kisumu 31st July-1st August with the final leg culminating in a basketball tournament at the Railways Grounds on Haile Selassie Avenue in Nairobi.
Let's hope there shall be synergies drawn by both Kenya Basketball Federation and its corporate sponsors this one being Sprite - Coca-Cola Kenya.  
(Image courtesy of Nation Media Group.

Basketball Briefs:

After creating a buzz with his free agency, Lebron James fell for Miami and its beautiful weather (maybe) deciding to play for the Heat in the NBA. While it seems like the best thing for the Miami franchise, I'm reminded of the fact that most of the greats from MJ, Magic Johnson, Larry Bird and most of the legends defied their commercial interests to stick with one team(franchise) for the longest time. Not being a naysayer but I don't see King James earning any championship ring soon. See some insights on his move here.

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