Well, trying to outdo a major event such as the World Cup is truly an enormous task but Athletics Kenya is finally putting up some form of activity to back their word on the upcoming Africa Athletics Championships in last weekend of July to 1st August.
After securing title sponsorship through Safaricom and a term I've never heard before of 'The Presenting Sponsor', and also getting the Outdoor Advertising Association of Kenya to sign a deal that will see some major billboards give added visibility to the event; we can breath a brief sigh of relief.
The arduous task left for the association now is to make sure they can whip up local fans who have never really developed an appetite for athletics events , save for the road races and marathons that have become quite a feature in local calendars. The coverage also needs to be seamlessly and seeing as the support received so far is almost adequately covered, they can't afford to mess this one up.
We shall hope to gain some insights as we approach the event but the mean-time find more updates and info on the event here - www.nairobi2010.com
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