Kenya Premier League becomes Tusker Premier League, Really???

After a couple of months of haggling and boardroom meetings, Kenya's Premier League found a suitor in the name of Tusker - EABL's flagship beer brand. Analysts may look at it and say that it's a major boost to the professional football game in Kenya, but as usual we have the skeptics who think otherwise.
First, the KSh. 170 million deal signed is for a 3-year period meaning a little under KSh. 60 million per year - a fairly modest figure for a 16 club league ( approx KSh. 3.75 million per club if its shared equally among them).

Secondly, this is the second time EABL is making an offer for the title sponsors for the Kenyan top football league. In 2001 they withdrew after football wrangles and mismanagement from football officials running the now defunct KFF were the order of the day. It is 2012 and this has not changed drastically after only recently the Vice Chair Sammy Shollei was suspended for making public claims of corruption and poor managerial decisions. We shall also remember the cancelled deal between Safaricom and FKF ( in the Sakata Ball junior tournament).
Though KPL is not entirely run by FKF, FKF still calls the shots on matters football in Kenya. They have been trying to get their noses in ( like they did with the whole fiasco of accreditation for media houses and journalists for the 2012 season). They may not been in on the servings yet but they're not far from it too. Once Nyamweya and his minions are able to wrestle the league from SuperSport-led Jack Oguda, we can be sure it won't be business as usual more like business unusual...

Third, EABL has been managing a club that is in the KPL , Tusker FC - reigning champions of the league. The club recently sacked its manager Sammy 'Pumzo' Omollo  and has been having a bad patch after being eliminated at the CECAFA Club Championships held in Dar in July and August this year. This relationship of the club and its 'sponsors' need be outlined clearly to avoid any conflict of interest.

Fourth, the EABL is also sponsoring the national team Harambee Stars with the sponsors hoping for a World Cup qualification - a bit far-fetched if you ask us. This is because with the expected hire of a foreign coach, the wage bill of the management team will go throw the roof at the expense of the team's meagre resources. For the longest time, whenever the players go for national duty, they're never paid in time - be it their allowances or refunds for air tickets. What will change with this sponsorship?

Fifth, EABL is a beer company and they have been challenging the legality of the oft-quoted Mututho Laws - which prescribe against the consumption of beer during the day/working hours and at certain public locations. The same goes for under-age drinking. We all know that the Kenyan football fans are a fragile lot especially in the derbies which don't always end up well. Put alcohol in the mix, and can't imagine what would happen next.
How shall EABL hope to overcome these challenges? Maybe through its soft drink brand ( which would have been quite a coup by the way, Alvaro Premier League especially for share-of-throat that they have been trying to fight with soft drinks). This is something FKF and KPL ought to have considered when approaching potential suitors.

Talking of suitors, it has been said in the grapevine that there were other companies which were also approached but when they raised the issues of management and proper financial outlays, these were not easily availed. It would also have been interesting to see a separate sponsor from the national team to the national league.

But being still at times teething era, the Kenyan football scene has lots to learn from other African leagues and more advanced ones across the world. In Ghana for example, Globacom International ( mobile company) sponsors the Ghanaian League for approx. KSh.180 million per year! Points to ponder right there!



{Guest Post by Football Pundit Ansell M}

Kenya v/s Malawi - 2014 World Cup Qualifier starts in Earnest

The qualifiers for the 2014 FIFA World Cup to be held in Brazil start in earnest in a week's time and for Kenya this journey begins with the small step of facing Malawi at home. For a start, the fixture is quite significant given that the Kenya Premier League cleared its first leg of matches for the 2011/12 season a week ago. This ensures that the players have had fairly reasonable time to train as a unit.

Kenyan Football fan

A second feature is the fact that most European Leagues have ended and for those Kenyans who were playing for their respective teams, it is ample time to come back and do national duty for the game. But with the unresolved issues of McDonald Mariga's refunds and the tiff between Dennis Oliech, EABL and Harambee Stars Management Board, you can rest assured the two will not feature in the upcoming game. Coach Francis Kimanzi will have the unenviable task of naming a team more likely to have new faces & local players as opposed to the over-reliance on the pros.
Third, we have the game taking place at the reopened and refurbished Kasarani ( or by the mouthful name of Moi International Sports Centre-MISC). The facility has ample space for parking, fans and teams alike as well as a great atmosphere for such a game. The venue has also been a good omen to the national team having played games there against big teams and going home victors in front of the home fans. Remember Kenya v/s Nigeria in 1996?
Lastly it will be a long weekend courtesy of a public holiday on 1st June thus providing the perfect excuse for the discerning sports fans in Kenya for a good weekend outing.
Thus said, all Kenyan football fans can show up and support the team to ensure they start on the right footing for the World Cup journey to the Samba country.
Tickets for the game shall be sold online for the first time as Football Kenya Federation tries to beat fake tickets peddlers and ensuring a more centralised and user-friendly mode of acquiring match tickets. You can access the site at www.kapstickets.com and pay via MasterCard, Visa or Airtel Money ( wonder why they never incorporated the more popular M-Pesa...)

Update:
As of Monday 28th May, Dennis Oliech had reported to the Kenyan training camp at Kenya School of Monetary Studies for the Kenya - Malawi game.  Word has it that FKF & EABL had sought to clear the small issue of using his image(s) for the Tusker/Harambee Stars promo. Hope it's the last we're hearing of this and look forward to Kenya making the best of the qualifications to the World Cup in Brazil in 2014.

Statistics thus far:
Going into Saturday's game, Kenya has played 56 games for the World Cup qualifiers; won 18, drawn in 12 and lost 26. A dismal performance indeed! But as they say, every day is a new day and the boys can rise up and rewrite history...time will tell!

Dennis Oliech, FKF & EABL - Get it Together People!

Tusker Sponsorship stirs Harambee Stars' Nest

While the remuneration saga has been going on for the last few weeks now, Dennis Oliech's retirement threat seems to have finally caught the football world's attention.  A brief history of this is that, East Africa Breweries Limited (EABL) through its flagship brand  Tusker confirmed sponsorship of the national football team Harambee Stars in anticipation of the Africa Cup of Nations 2013 qualifiers and the World Cup in 2014 in Brazil....all good so far...

Mariga, Oliech & Mugalia (Image that stirred the Hornet's Nest) - www.futaa.com

As part of the agreement whose details have yet to be revealed but Harambee Stars Management Board seems to know, EABL were allegedly given rights to use the images of the national players as part of their promotional material to drive their brand communication.
Now that's where the line becomes blurred.
Oliech came out openly in the use of his image (along with MacDonald Mariga & Ben Mugalia) for the Tusker promotion. FKF and the Harambee Stars Management Board accused him of his lack of loyalty to the national cause and sacrificing self to play for Kenya.

Players' Endorsements & Players Dues
While some may argue that Dennis Oliech is a professional and should overlook the said endorsement fees, it calls to fore the use of Kenyan sports personalities and lack of proper remuneration and contractual commitments.
Looking at the EABL/Tusker sponsorship, that brand generates millions in sales and even if they might not feel inclined to pay the individual players, it would be presumed to be part of the KShs. 110 million committed. Sponsorship fees made by Kenyan corporate firms are usually committed to the national teams or otherwise but most of these funds never actually trickle down to the players and if they do, its miniscule.
Enter Football Kenya Federation, though in office for only a few months, they have not entirely endeared themselves to the national team players. Already one of the best goalkeepers in Arnold Origi announced his retirement last year after Kenya's failure to  qualify for Africa Cup of Nations in 2012. MacDonald Mariga also complained about non-committal arrangements in refund of his air-flight tickets for national team engagements. Read in interesting article here on national team players' welfare.
If you look at the complaints they are coming from the professional players who interact with other players in the European leagues. Thus they would have an idea of what they are claiming to be their rightful dues.
Back to FKF, we know that players have often turned up for national engagements without allowances for months on end. That a few players don't mind playing for Harambee Stars even if they're paid a pittance are supposed to be old stories.

To bring this rant to a logical end,

1. EABL and FKF should ensure they outline the details of the sponsorship agreement, even if they have to disclose such details as who gets what and promotional material usage etc.
2. Also Kenyan corporate firms, it's about time you paid up a little more to our Kenyan sports personalities. 
3. Kenyan and other corporate firms, when making any commitment to sports activities, remember at the final end the players welfare is paramount. Without this, the end consumer that you target will be a disillusioned lot and that's not what your brand(s) stand for.
4. Its about time Kenyan football players formed a Players' Association. And if there is one then it's not doing its work. Player grievances and issues such as player contracts, players remuneration, injuries, agents' activities and all others relating to players should be addressed through a common voice. This will ensure you have a strong bond and common purpose to realising the interests of players.

It is OFFICAL - Alcohol Bill in Kenya ends Sports Sponsorships

With the signature appended on the paper, Kenya's Pres. threw the alcohol industry into a new era. Gone will be the creative ads that have graced your screens, radios and billboards among others; your favourite drink will have larger imprints warning you of the harmful effects alcohol is likely to have on your health and that of your future generations.
In an earlier post, we had lamented about this given the amount of sponsorship and support accorded to sport by alcohol manufacturing firms in the country and the region too. Some firms seem to have read the script early and EABL in some mind-boggling changes dropped sponsorships from rugby, football and the premiere sport they have always supported, golf. (Wonder what happened to Tusker Sports...)
The tragedy for sport is that now more than ever there is need for companies to support this budding industry. The challenge though is seen in the form of companies being forced to enter into what some like to call CSR activities and also the sports federations developing very tight proposals for the companies they wish to target to approach for this.
If the Minister of Youth Affairs and  Sports is to be believed then let's hope to have robust sports industry....

EABL: Tough choices, what is happening?

After severing what was their major sports events, it seems there is some imbroglio at one of Kenya's biggest corporate firms. East Africa Breweries Limited (EABL as it were ) have seen their sports sponsorship diminish in the last one year and their influence in sport come to a mere trickle.From the controversial Tusker Athletics meet (which wanted to model around the Grand Prix events of Europe) to the more recent Sevens withdrawal, a major shift has been in the making. We cannot not speculate here what informs some the decisions but it raises issues. Tusker Sports-the sports marketing arm of EABL has reduced drastically its influence in sports. If you believed so much in a sport, what would be so bad for the abrupt withdrawal?
Secondly, what informs a sponsorship decision? This comes especially with regards to the athletics meet. This ought to have been a soft drink or health drink at that. The best EABL would have done is use Alvaro which again has seen a decline in market share with the entry of Novida from Coca-Cola.
Third, it seems with the change of management, there are a few feathers to ruffle. Mahinda departure has seen some fairly controversial decisions not just relating to sports but even in the region. Price changes (increases at a time when your consumers are really squeezed for cash), partnership disputes ( the Tanzania Breweries and Serengeti 'politics'), to a lackluster reality show in the name of Tusker Project Fame (which some named Tusker Project Shame).
Branding gurus who engage in valuation of the brands will show the figures at the end of the year and if not wrong, some of the EABL brands will see a decline in their size and influence. Maybe it's the lull before a storm, maybe there is something brewing, just maybe !

Rugby : Safaricom spices things a little more in sports

After a shocked earlier this month when EABL withdrew from the rugby circles in a huff, another premiere corporate grabbed onto the opportunity and has made a serious commitment to the Sevens tournament and the sport in general.
First comes the Ksh. 25 million for next year's 7s - KSh. 22 million for the tournament proper and KSh. 3 million for setting up the media center. A concern was whether they would sign the contract for more than 1 year which they did confirming a 3-year deal and the incremental factor after every year.

Another interesting aspect is the involvement of Safaricom Foundation which is the Corporate Social Responsibility (sic) arm of Safaricom Limited. The foundation in consultation with KRFU will seek to upgrade the grounds at the RFUEA to international standards. Now that ought to take serious consideration but if they make true their promise, application to the IRB Sevens Circuit can be made in earnest.
The other interesting thing with KRFU seems to be having local companies raise the stakes in sponsoring local sports which is a big boon to sport. The trickle-down effect to the players and the local league is something that will help enhance and encourage our boys to play their hearts out.
Given rugby 7s entry into the Olympic circles, we can only roll up our sleeves and let some serious work start if we shall challenge for the podium. Let the games begin...!

Surfing Sevens !

(Photo by Daudi Were)
Over the weekend Kenya entertained a host of teams who came forth to play the Safari Sevens which formed the foundation of one of the blossoming sides of the game in the IRB Series. Most of the Kenyans would applaud this which I would to given the height it has taken the game to.

But I believe we are becoming complacent in the event.

Why do we need to keep inviting sides which we know all too well we are going to beat? Why have the Emerging Boks from South Africa instead of engaging the Springboks proper? We can not claim to be competitive when playing lower cadre teams.

Secondly I think most of the corporate sponsorship which came by was misplaced. Everyone wants to the 'official' this or the 'official' that...there was almost Official Air-supply for the Tournament . What these corporates need to do is negotiate with the KRFU and see how they can commit to a certain aspect of the tournament. Say for instance, sponsor air tickets for visiting teams. This way we can see more competition and meaningful sponsorship.

Thirdly, I think it's about time, the organisers looked into expanding the venues to accomodate bigger crowds and also improve the surrounding infrastructure. The chaos that characterises the venue and the roads leading to the venue are despicable. If the KRFU is to hope to host the Safari Sevens as part of the IRB circuit, they must look into this.

This leads me to ask if they are waiting for a miracle or have they beckoned the IRB for inclusion in the circuit. Though we are some way into the top 4 teams of the IRB Sevens series, we can start working towards inclusion. This can be justified with the continued improvement in the teams' performance and the passion of the players. We can't say we have a local professional league yet to develop the talent needed for the same but we are some way into it, that's KRFU's job again. The lads need to become proper professionals and teams can work around developing the game by having 7s teams in their roster.

That much said, we need to look beyond pleasing local fans and having one drunken weekend. As Tall said, the challenge now for the team is maintaining the performances we have seen in the last 2 seasons. It will be harder now since teams will be on the look-out for us.

Over to you, Mr Omwela !

Alcohol Bill: Are we fed up with investing in Kenya?

While I'm increasingly fed up with politicos in Kenya generally, I guess these guys have a way of into our skins than we thought. If not asking for more money for their bloated habits,they are busy greasing each other's hands to get this or that Bill or sanction passed or dropped. They have become busy protecting their turf's which are barely having any grass. But if what they are prescribing in the so-called Alcohol Bill is anything to go by, we can as well close shop and hand ourselves to the dryers! 

How do you prescribe to ban ALL forms of advertising relating to alcohol? From sponsorship deals, to the advertising in the media and any related form such as 'corporate social responsibility' will suffer from the

 ban. You're looking at investments worth over Ksh. 1 billion ( EABL spent KSh. 902 million in

 advertising alone last year coming in 3rd in the top 10 of monies spent in advertising in the country). Who comes up with this stuff anyway?

If the guys who draft these things are out of areas to pursue, they can talk a walk downtown Nairobi and see the realities of our harsh life in the City. 

And if they are trying to reduce the intake of alcohol, WRONG MOVE !True the trends we are seeing in the country need checking but banning ALL adverts won't change that. I'm remi

nded of what the US did in the 1920s & 30s declaring alcohol and tobacco 'sin products' and banning their sale. They became contraband and such attractive business for crime rings that they eventually had to revised the stand. Economic woes including the 1929-30s Great Depression did not save the situation ( can you see the similarities with what we are facing?)

Imagine not having the Safari Sevens, the Tusker Golf Open, the Kenya football team(however bad they play they are still Kenyans) without any branding on their shirts? Let's not give this thing a chance,I'm sure the companies affected will not take this lying down.

Truly our politicians have outdone themselves this time !

Sports and Sponsorships

As I write this, EABL has committed Kshs. 12 million for the Kenya Open Golf tournament to be held in April at the Muthaiga Golf club. Earlier this month, Safaricom committed another Kshs. 8 million to the Sports Personality of the Year Awards. Postal Corporation, Brand Kenya and DSTv added another Kshs. 0.5 million each towards sponsoring the event.
KCB continued its 5 year contract with KMSF with a bounty of Kshs. 30 million. Kenya Data Networks (KDN) will commit some Kshs. 6 million towards the local golfing scene for the events organised by Kenya Golf Union in the different clubs.
This is a positive step from Kenyan corporate companies which would have turned the other way claiming they are cost-cutting on their expenditure. I’m on the look-out for more companies which will join the queue and stand to be counted.
OK, Triton’s scandal didn’t do justice to the sponsoring companies sinking with over Kshs. 5 worth of sponsorship commitments. Internationally companies have been bailing out of sports sponsorship at an alarming rate. AIG, Vodafone, Nortel Networks are but a few of the main ones. Image courtesy of Brands of the World
What has perturbed me though is the low participation locally by companies in sports sponsorship and development of sports. Concern maybe expressed through the association officials who run the offices a backyard pawn shop. Government bureaucracy and nonchalance in some of the associations too leaves a lot to be desired.
But I believe its time companies realized there are better ways of communicating value to their targeted audience and sport is one universal way of doing this. It’s is for marketers to find ways of communicating this to different audiences. Traditional methods such as advertising are slowly becoming redundant and ambiguous. Let’s see how this unfolds in the coming months.

Athletics Kenya : A little bit of this, a little bit of that

One of the busiest sports associations in Kenya is having a really interesting tunr of events as the year gets older. With the national cross-country meets on, the association decided to axe a number of agents (story here). What caught my eye is that all the agents were foreigners most operating from Europe. Maybe it's something we have never thought but why is it after 40 years of dominating the track, we can't afford to groom local athletes into agents? Furthermore can't Athletics Kenya develop training programmes for such agents for local athletes? This would reduce the incidence of unscrupulous agents out to make a living from our athletes. Famous athlete Henry Rono lost much of his fortune from dealing with such agents. Last year a local athlete lost his life in Brazil and the family was pleading for his body to be interred.
While they deal with the issue of agents, AK officials will also be seeking Government support to ensure they host the 2010 Africa Athletics championship. One thing that puzzles me when issues like these arise, where we Government officials when the bid was being made? And if they were there can't they make a commitment of so much and be obliged to sign up a document for such an undertaking?
The world over, major championships always have the backing of the central Government since this is one of the ways of marketing the country without much strain. This also commits them to infrastructural development which would otherwise be under-utilised.- Remember the boon for Mombasa for hosting the 2007 World Cross-Country championships?
Keeping it real, Athletics Kenya now have to source for a new sponsor for their Grand Prix event which brew controversy last year after EABL through its flagship brand Tusker withdrew. It emerged that Keino Sports Marketing bungled the prize money meant to be paid out to the winners. I'll be hope they can get a more relevant brand which would closely associate with athletics. New KCC and Brookside are 2 companies I can quickly throw in there.

Top Sports Personalities in Kenya -2008

As we look forward to the coming year which will serve as breeding grounds and hard work for all sporting disciplines (since there are not as many major sports events), I have looked at those who made a major impact in the sports scene in 2008;
They are as follows;

1. Pamela Jelimo- Athletics 800m- from obscurity to golden moments- she literally scorched the tracks last year. Starting with the Kenyan championships(cum trials), she went on to register a gold medal in the African Athletics Meet in Ethiopia, won gold in Beijing Olympics and crowned the season by taking the Golden Jackpot by winning 6-out-6 races in the Golden League Athletics Grand Prix. She was accorded State honours having audience the powers-that-be. She’s easily the most talked about sports personality for the year 2008.

2.Francis Kimanzi- Coach/Team Manager (Mathare United & Kenyan football national team)– juggling two demanding jobs is not mean achievement. But he did just that and managed to win the Kenyan Premier last year and also managed to guide Kenya into the 2nd round of 2010 World Cup / Cup of Nations qualifiers. Under him, Kenya is currently ranked 65th in the FIFA world rankings –the highest ever and best for the East & Central African teams. All this at the tender age of 30 years.

3.Jason Dunford- Swimming- he started the year by being crowned SOYA for 2007 after a sterling performance in the All-Africa Games. He put Kenya in the Olympic record books temporarily holding the record for the 100m butterfly stroke for a few minutes. He managed a 5th place finish in the Finals won by swimming phenomenon Michael Phelps. He crowned the year by winning 3 gold medals & 2 silvers in African championships held in South Africa in November.

4.Collins Injera-Rugby- The national 7s team has become any sports enthusiasts’ talking point for the last 2 years. They won the Team of the Year award –SOYA 2007. One emerging player from the season was Collins Injera who had the big teams the likes of England, Fiji shaking in their boots last season. He has been a decisive factor in Kenya’s 7s game and is likely to be a player to watch this season.

5.Samuel Wanjiru- Athletics Marathon- he was the 3rd best marathoner going into the Olympics and his place was confirmed after finishing 2nd to Martin Lel in the London Marathon, as well as a nagging injury to Robert ‘Mwafrika’ Cheruiyot who had been tipped as the favourite. But come the last event of the Beijing Olympics Games, we woke up to watch a lean man tear the rest of the pack apart and win Kenya her first Olympic marathon gold.

6.Francis Ouma- Football-seeing as it is, the Kenyan Premier League last season got off into a good start. With DSTv/SuperSport screening select Kenyan games, our footballer had something to show to the rest of the world. Ochieng found the net 15 times most for his team leading them to a 1st place finish. He has found a place in the national team and is currently leading Kenya’s onslaught in the CECAFA Senior Challenge Cup in Uganda.

7.Humphrey Khayange- rugby 7s- he captained the team to the IRB Sevens Series and one of the most influential players in the team. He managed to guide the team to a season high 6th place in the Series before they lost steam and slipped to finish within the top 10 positions. They won the Tusker Safari Sevens in July, giving local fans something to smile at. He is still captain and was instrumental in the team’s season 2nd round of the Series outstanding performance at the Dubai Sevens in December. We’ll how he guides the team for the rest of the season.

8.Ben Ayimba –coach rugby 7s team- he was one of the best players of his days and led Kenya’s 7s team to many an upset. He took up the managerial role of team in 2007 and has since seen the team grow to be one of the best emerging teams in the IRB 7s Series. He takes responsibility for any poor performances a thing that has endeared him to both fans and players. He is also one of the youngest coaches in the Series at 31 years. He is bound to continue this streak in the year.

9.Wilfred Bungei- Athletics 800m- he has been a major feature in Kenya’s international performances and is easily one of the most recognizable athletes on the track. He was a perennial underachiever failing to make the final sprint count and missing on medals. He led Kenya’s contingent as the captain of the Kenya team to the Olympics. Last year he proved us wrong and won his race earning Kenya one of the 5 gold medals in the Beijing Olympics. His trademark eye-glasses he says are not a fashion statement but simply to save his eyes from the gashing winds in the races.

10.Julius Kirwa- he took the unenviable job of head coach athletics at a time when Kenya’s international performances were taking a beating from bitter rivals such as Ethiopia, Eritrea and the North Africans. He almost lost it when Kenya didn’t win any individual race at the World Cross Country championships in ……earlier in 2008. But he managed to recover and come back with a bang helping Kenya secure 5 gold medals at the Olympics courtesy of the athletics team.

11.Nancy Lagat- 1500m –she was the surprise gold medalist for Kenya at the Olympics. She had kept her trend of winning, nondescriptly and she repeated that feat at the 1500m race earning Kenya’s women their 2nd ever gold medal at Olympics Games. Her demeanour hides her ambition to excel and she surely had us fooled!

SPECIAL MENTIONS:
Richard Omwela -Kenya Rugby Football Union- sustained support and professionalism into rugby
Mutwiri Mutuota- CNN/MultiChoice African Journalism of the Year Award nominee and winner in Sports Award section
Hellen Sambili-Minister for Youth and Sports- ensuring sustained Government support to Kenyan sports
www.mafans.com - interactive site with interesting sports news and arguments
EABL, KCB, KCC, Safaricom, Standard Chartered Kenya,Coca-Cola -the top companies supporting sports in Kenya for the season (Virgin Atlantic also deserves a mention albeit a hurried one).

Please add any which I may have forgotten !

EABL add more spice to Sports sponsorship

Coming through as one of the major contributors in sport, East Africa Breweries Limited-EABL added more incentive to the sports fraternity. Major beneficiaries of this move were Rugby Safari Sevens which secured KSh.28 million, and Cricket Kenya which got KSh.7 million. Tusker FC the 2007 Kenya Football Premier League winners and next year's country representatives to the contintental challenge got KSh.15 million with players receiving a TV set each for their exploits. Not on the list though was any sponsorship for the football national team which seems not attract any monies.
The total bounty for the EABL sponsorship totals KSh.390 million up from KSh.330 million put through 3 years ago. This has seen EABL through various flagship products such Tusker, Tusker Malt Lager, White Cup, Malta Guinness make sports a reality to disciplines such as athletics,volleyball, polo and traditional ones such as rugby,football and golf .
What can be done to some of the fringe disciplines as basketball,rowing,martial arts which have lots of potential and are seriously begging for funds ? Do we have to wait for them to perform for us to see the potential or can we be part of the build-up to that success ?
All in all,way to go EABL !