Thursday, 13 December 2007

EABL add more spice to Sports sponsorship

Coming through as one of the major contributors in sport, East Africa Breweries Limited-EABL added more incentive to the sports fraternity. Major beneficiaries of this move were Rugby Safari Sevens which secured KSh.28 million, and Cricket Kenya which got KSh.7 million. Tusker FC the 2007 Kenya Football Premier League winners and next year's country representatives to the contintental challenge got KSh.15 million with players receiving a TV set each for their exploits. Not on the list though was any sponsorship for the football national team which seems not attract any monies.
The total bounty for the EABL sponsorship totals KSh.390 million up from KSh.330 million put through 3 years ago. This has seen EABL through various flagship products such Tusker, Tusker Malt Lager, White Cup, Malta Guinness make sports a reality to disciplines such as athletics,volleyball, polo and traditional ones such as rugby,football and golf .
What can be done to some of the fringe disciplines as basketball,rowing,martial arts which have lots of potential and are seriously begging for funds ? Do we have to wait for them to perform for us to see the potential or can we be part of the build-up to that success ?
All in all,way to go EABL !

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