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Secondly, what informs a sponsorship decision? This comes especially with regards to the athletics meet. This ought to have been a soft drink or health drink at that. The best EABL would have done is use Alvaro which again has seen a decline in market share with the entry of Novida from Coca-Cola.
Third, it seems with the change of management, there are a few feathers to ruffle. Mahinda departure has seen some fairly controversial decisions not just relating to sports but even in the region. Price changes (increases at a time when your consumers are really squeezed for cash), partnership disputes ( the Tanzania Breweries and Serengeti 'politics'), to a lackluster reality show in the name of Tusker Project Fame (which some named Tusker Project Shame).
Branding gurus who engage in valuation of the brands will show the figures at the end of the year and if not wrong, some of the EABL brands will see a decline in their size and influence. Maybe it's the lull before a storm, maybe there is something brewing, just maybe !
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