After enjoying a 10-year hiatus, the Spriteball is back ! This time the round of events being sponsored by Coke once again to the tune of KShs. 40 m, will seek to scout for basketballers to attend ' Basketball With Border's camp in South Africa.
With Coca-Cola regional office trying to save face after the embarrassing stadium saga that caused quite a ruckus, they have decided to take a slight turn into a dying sport.
Logo courtesy of Coca-Cola
This time, there seems to be some seriousness more than just the usual fun for the participating teams. According to media reports, Coke has partnered with Miles & Associates International(MAI) to have mini-camps in four towns in the country before finishing off at Nairobi.
The flagship brand for this promotion, Sprite had last year tried a similar concept with the HomeBoyz Events organisers which didn't quite catch on as the previous Spriteball event held in 1999. See previous post here.
The monies invested will be used to develop basketball courts and will involve the renovation of the Railways Club which hosts the Nairobi Basketball Association games as well as a training ground for quite a number of teams including the ladies national team.
One may hope this can awaken the Kenya Basketball Federation officials to commercialise the game. I have said it over and over that these guys need look at what potential the game has and run away it.
Spriteball in Ghana
As for Spriteball, who will be the next Kingsley Makokha or Sidney Wafula ?