The media wars keep reinventing themselves and today one of Kenyan’s premier media station launched ZuQka.com. This is an innovative way of trying to capture Kenyan youth and seek their indulgence in issues affecting them be they social issues such as music, theatre and personalities but also interacting with their peers through the forum created by an IT platform –a first of its kind in Kenya. A large emphasis is on entertainment which is slowing challenging mainstream business and waking up a hitherto unexplored area.
Image courtesy of ZuQka.com
This is surely to rival its main competition East Standard which records high sales on Friday through its pull-out The Pulse which has a feel on the pulse of Kenyan entertainment scene and other youth-related issues.
Check out the website for more details.