Wednesday, 4 April 2012

P&G 'runs' with National Olympic Committe of Kenya - London' s 2012 Olympics preparations

This morning, Procter & Gamble (P&G) - (EA) will sign a sponsorship deal with the National Olympic Committee of Kenya as the latter continues making preparations for the London 2012 Olympics. In a deal worth KSh. 14 million, with KSh. 9 million going to youth development while the balance of 5 million goes to preparation of the London Olympics team. A positive move in the right direction indeed from Kenyan corporate firms...
Image from

P&G-EA handles the greater Eastern Africa region of Ethiopia, Kenya, Tanzania and Uganda. Its flagship products include personal care products such as Always, Gillette and Pampers as well as cleaning products such as Ariel and Oral B along with Vicks and DuraCell. Though considered one of the lesser subsidiaries on a global scale, the company's connections with England (and Ireland) may have played a factor. Also the need to secure early  positions for what will likely be branding and marketing opportunities to identify with Kenyan sports personalities, comes into play.

National Olympic Committee of Kenya (NOCK) has also been calling on corporate firms to make good their commitment to support sport. They recently launched a loyalty card - Kimbia Card - to raise the much-needed funds for preparing and taking the national team to London in August. The initiative is  to work in tandem with expected corporate support and Government funding which will match shilling-for-shilling raised.
Kimbia Card -

Hoping the NOCK does not waste this opportunity to raise funds and carry excess officials leaving out sports participants as has previously happened in continental and international championships. 

This deal is part by P&G global support to the Olympics for the next 5 years. Kudos to the P&G- EA office for taking the lead in securing our athletes a place in Olympic history!

In Related News....
Rumour has it that some rather enthusiast supporters of two of the main suspects to the International Crimes Court in the Hague  have suggested boycotting the London Olympics. This is a dangerous and most illogical thought which should be treated with the all the contempt that it deserves. NO single individual or group of Kenyans SHOULD HOLD the country at RANSOM for accusations or intended court processes locally or internationally.
Enough Said!

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