|Image from www.pg.com|
P&G-EA handles the greater Eastern Africa region of Ethiopia, Kenya, Tanzania and Uganda. Its flagship products include personal care products such as Always, Gillette and Pampers as well as cleaning products such as Ariel and Oral B along with Vicks and DuraCell. Though considered one of the lesser subsidiaries on a global scale, the company's connections with England (and Ireland) may have played a factor. Also the need to secure early positions for what will likely be branding and marketing opportunities to identify with Kenyan sports personalities, comes into play.
National Olympic Committee of Kenya (NOCK) has also been calling on corporate firms to make good their commitment to support sport. They recently launched a loyalty card - Kimbia Card - to raise the much-needed funds for preparing and taking the national team to London in August. The initiative is to work in tandem with expected corporate support and Government funding which will match shilling-for-shilling raised.
|Kimbia Card - www.kimbiacard.com|
Hoping the NOCK does not waste this opportunity to raise funds and carry excess officials leaving out sports participants as has previously happened in continental and international championships.
This deal is part by P&G global support to the Olympics for the next 5 years. Kudos to the P&G- EA office for taking the lead in securing our athletes a place in Olympic history!
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Rumour has it that some rather enthusiast supporters of two of the main suspects to the International Crimes Court in the Hague have suggested boycotting the London Olympics. This is a dangerous and most illogical thought which should be treated with the all the contempt that it deserves. NO single individual or group of Kenyans SHOULD HOLD the country at RANSOM for accusations or intended court processes locally or internationally.