South Africa - 2010 World Cup:
|2010 World Cup montage by Shellinfosight.com|
- This is a single discipline sport but one with the largest follower-ship and audience across the world.
- South Africa had just about 6 years to work on its infrastructure - building new roads, airports and stadia as well.
- Doubts were expressed about the security but these were sorted out in good time and no major incident occurred worth raising concerns.
- Support is given to the host country by FIFA which governs the sport but this is often re-couped back by the federation making the host incur the larger bill.
- Massive support was given by the Government - which has lately incurred the wrath of its citizens for not have the same commitment to social and other national issues.
- Elaborate marketing campaigns are carried out not only from the host nation but also from the Federation
- The Games rank 3rd or 4th depending on which continent you come from and has seen dropping audiences - it draws its audience mainly from member states most of which were colonies or administered by the British
- India had slightly over 6 years to work on the infrastructure and much of the work has been hampered by delays, inflated costs and corruption charges. The so-called 'Friendly Games' might not be that friendly after all!
- Just like the World Cup, security has become a major issue and is bound to cause organisers a headache with the populace of the sub-continent and the hostile nature of the country's neighbours.
- The Games are run by the Commonwealth Games Federation which as they state in their mandate ' directs and controls' the Games. No major support is given to the host nation with the bill covered largely by the host nation and minimal awareness raised by participating countries ( commercial sustainability is lacking and maybe its undoing)
- The host nation undertakes the marketing campaign and all other campaigns to get potential countries to participate (though fairly supported by the Commonwealth Games Federation to a smaller extent). The major players here include former 'masters' Britain', Australia, Canada, New Zealand and South Africa (to some extent).
|2010 Commonwealth Games logo - courtesy of songsrealtime.com|