Thanks to the volcanic ash from the Icelandic islands, our Kenyan athletes have attracted added interest and given the London Marathon the intended PR they invested in. Yes they put their money where their mouths are, paying $230,000 to get the elite runners from Kenya, Ethiopia and Eritrea.
This year's title sponsors are Virgin Group of Companies through its Virgin Money brand. They even have a branded website for the London Marathon. The company's known for not shuddering among sports disciplines and is always on the look-out for major sports sponsorship opportunities. They will hold title naming rights till 2014.
Kenya holds a special place in this marathon dating back to the 1989 victory of the first Kenyan to win a World Athletics Champions gold medal in the marathon, Douglas Wakiihuri - remembered best for his white gloves thanks to the dreary weather conditions in the city. Kenya has also been winning the men's race since 2004 when Evans Rutto set the pace and opened doors for 3-time winner Martin Lel, 2006 winner Felix Limo and reigning champ Samuel Wanjiru, who remains the man to beat as reported on UniversalSport.com - find list of previous winners here.
The marathon is part of the World Marathon Majors which features; Boston,London,Berlin, Chicago & New York marathons. Come watch our Kenyan contingent in the race pitted to raise the temperatures around breezy London.Catch the marathon live on SuperSport 1 on Sunday between 0945-1400, Central African Time.