Friday, 28 November 2008

Kenya’s improved sports coverage in South African’s SuperSport

As the football season in Kenya ended, a new milestone was realized. For the first time, Kenyan football was covered and shown live on satellite TV. SuperSport signed with Kenya Premier League a deal that ensured KPL club games shown in the channels of this international sports media organization, as well as international games pitting Kenya’s Harambee Stars with continental giants.
This week saw the SuperSport personnel reward the winners with their rewards for winning the League ( Mathare United), top scorer ( Francis Ouma- Mathare United) as well as a couple of media personalities including sports writer Charles Nyende (Nation Media Group) and sports caster Torome Tirike (Royal Media Services) for their contribution to the game.
Despite our usual wrangles in the sport, we managed to wringe out something from the South African who have pledged more support and look forward to signing a 5 year deal and even setting up shop in Kenya as Supersport Kenya. According to the firm’s CEO, this should help improve the game in Kenya and groom it in line with continental and global trends. This would also enhance sports coverage not just football but additional games such as athletics, rugby, cricket and upcoming disciplines too.
A plus for Kenyan sports and a challenge to local media stations which have not really caught on sports coverage (what happened to the zeal of attending local football matches by media personalities or was it a PR gimmick?)

Kenyan Event on SuperSport:
The 5th Standard Chartered sponsored Nairobi Marathon will be screened on SuperSport 3 on the 8th of December. This is recorded from the event held in October this year which as usual attracted a huge number of participants and media stations. It was described as the most scenic of the marathons as it helped showcase the Kenyan capital as the runners made their way in the City. Find time and watch it, I will !

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