Friday, 4 April 2008
With the Formula One season well underway, there is expectation that this season will be an exciting one for participants looking to edge out current world champion Kimi Raikonnen. The Formula 1 calendar shifts to the Middle East with the latest round taking drivers to Bahrain as they hope to challenge for points and also manufacturers' title.
This round starts with last year star rising, Lewis Hamilton leading the drivers' standings with 14 points while Kimi Raikkonen and Nick Heidfeld a joint second with 11 points. McLaren-Mercedes top the constructers' table at 24 points with BMW Sauber second and Ferrari third.
The Formula One is a global industry generating over $4 billion per year. The sport’s commercial rights alone produce $1 billion in annual revenue and its top teams run on budgets of over $400 million, backed by global corporations. Thus this is every sports' marketer's dream sport.
A small blip though has diverted the sports attention from the focus to some personal issue with the FIA President Max Mosley involved in some Nazi fetish orgy. This is bound to shift the focus temporarily from the sane to the insane. Check this out here;