Tuesday, 15 May 2007

Golf and Tourism…well it’s a gold mine!

Yes! Finally got it…. It’s true that there’s lots of ideas lying out there just waiting to be dug out. Golf & tourism… yes that’s it! Golf ought to be not just a game but more of a lifestyle. According to one Mr. Tob Cohen a retired head of a Dutch major conglomerate, golf is one of the best sports and lifestyles that Kenya can offer. Through his firm, Tobs Kenya Golf Safaris, he is out to use the game from that of the elite to one of leisure and foreign tourist who would want to add variety to their trip.

He has set out to make this country a host with ‘world-class standards and service with widely available tee-times’. Since he started operations in 1991, he has been able to lure an average of 2-55 golfers/sport tourists, with the bookings averaging 7-10 days with some even extending to 14 days. He has also helped start the Kenya Golf Marketing Alliance with two other competing firms.
This seeks to promote Kenya as a golfing destination, achieve a sizeable share of the world’s golf travel market as well as attract medium to high spending tourists not only interested in game safaris but also beautiful Kenyan fairways. This he justifies with the facts below;
- There are about 60 million golfers worldwide translating to a potential spend of US$ 12 billion. With just 1 % of that population, it would translate to around US $ 20 million (approx. KShs. 14 billion).
- These golf tourists spend 50 % more than your average tourist.
- Big destinations for golf tournaments include ; Scotland, Ireland, France, Spain, Portugal in Europe; Carolina, Arizona and Florida in USA ; Dubai, Thailand and Turkey in Asia with South Africa, Morocco, Tunisia, Egypt and Mauritius from Africa taking the top slots.
Quick Facts about Kenyan Golf:
There are 40 golf courses: 12 of which are 18-hole; 10 are for championships events and 6 are within a 20-km radius of the City of Nairobi.
The oldest golf course (18-hole) is Royal Nairobi Golf Club opened by the British colonialists in 1906.
The latest golf course is using a David Jones design. There is also the pay-and-play golf course at the Golf Park at Ngong Racecourse-managed by top Kenyan golfer, Jacob Okello.
Do check this link for much more details on this interesting venture www.kenya-golf-safaris.com
Other important links:

No comments: