As TV stations look towards sport to improving their content, Wananchi Group through their Zuku channel is adding more local content to engage and excite local (and also regional ) subscribers to their services.
In a first for the game of basketball, Zuku together with Vision 21 Sports Consulting - a sports marketing firm with its offices in Dakar , Senegal as well as Nairobi, Kenya - will air "Zuku Slamfest" - tournament to be held in July 2012 at the Kasarani Gymnasium. This event targets about 8 countries and it will be a show of talent and skills in the game of basketball. The winners will take home about KSh.8.5million ( US$ 100,000).
This is a big boon to the game of basketball seeing that FridayNightBasketball has been the buzz for the last season and going forward the Kenya Basketball Federation needs such media partners to heighten the game's reach.
The idea is also great for local content providers who will ensure that there is variety in not just the usual sports coverage, but also in terms of well-researched documentaries and events too.
Kudos to Zuku for seeing the sense in more local sport!
The Zuku team announced that the ZUKU SlamFest 2012 will take place from the 20th- 22nd of July 2012. There are 8 countries to participate in the tournament coming from Benin, Nigeria, Rwanda, Senegal, South Sudan, Tanzania, Uganda and hosts Kenya. A total of 16 games will be played by these teams which shall be carefully selected by tournament organisers Vision 21.
Wananchi Group CEO Richard Bell said that this tournament is meant to 'showcase local and regional basketball talent and skill and raise the standard of the game as well as basketball media productions'.
Preceding the tournament will be a documentary series Passport - with a tour of the 8 participating countries and reviewing the growing culture of the basketball game in these states.
Hope this is what the Doctor recommended for Kenya's basketball fledging fortunes!