Thursday, 21 July 2011

Moi University to offer Sports Management - Good Progress ...

This is a most laudable move by one of the public universities in the country. We at SportsKenya had thought that some of the more established higher learning institutions especially the private ones would have taken a lead in this. No sweat maybe some have something in the works.
It has also been a labour of love for sports entrepreneurs who need to hone their skill in sports business and management of this oft overlooked but lucrative industry.

A causally look at sports and the business around it in Kenya and the African region, we have a serious deficiency in training of skilled people to manage sport. Suffice to say, much of the rot in sport can blamed on lack of formal structures upon which sports administrators can hone their skills in building viable sports teams, entities and ultimately brands.
A few South African and also one Egyptian higher learning institutions have been offering these sports management courses such as UNISA, Nelson Mandela Metropolitan University and Cairo University (the latter 2 of these having been selected to carry FIFA/CIES programme).
Such programmes can be used to provide practical skills from retired or active sports people who can be perfect sounding boards for the budding talent that is waiting in the wings. Who wouldn't want to learn a thing or two from past heroes; Kipchoge Keino, Douglas Wakiihuri, Benjamin Ayimba, Steve Tikolo and many of our retired heroes. It can also provide a nice incubation nest for development of cutting edge products for use in sport. See what Nike has been able to do? (in any case it was borne out of an individual's zeal to succeed on the track and his institution believed in him...)
Moi University kudos! It is a great step forward and should believe as earlier stated more higher learning institutions can take this up. Surely there is room for diversity in your programmes. We're watching...

2 comments:

japheth katwa said...

hi that was the best step in our sport field ok

japheth katwa said...

thanks