Midway through the season we take another look at the Kenyan football clubs and what we could say is their modest worth. This is because most of the clubs have held their books so tightly and secretively and there is such fluidity in the financial situation that the only way we have sourced this information is through media reports and respective club websites (albeit where they provide minimal details) {NB: TV revenues and advertising revenues from SuperSport NOT accounted for, along with bonuses}
1. AFC LEOPARDS – this is unexpected but this is helped in large by the club’s recent media deal with Smart TV which will ensure the club has dedicated media coverage from games to behind the scenes, to archived material through Ingwe TV. This makes it the first club in Kenya to have a dedicated channel comparable to European clubs
. It has also launched a magazine hoping to attract advertising revenue and engage readers. There is the KShs.15 million deal with Mumias Sugar signed in February as well as the AAR health insurance deal worth KShs.1.5 million. { There is the 60 million 3-year TV deal match-day ticketing and merchandising worth about KShs.2 million}
Estimated Worth: KShs.98.5 million
2. GOR MAHIA FC – this is Kenya’s most successful and talked about club. It is also has quite some history though much of the aura around it is both mythical and too hyped. Landing a huge sponsorship worth KShs. 38 million just before the start of the season, the club also has the fastest selling jerseys as well as healthy match-day attendance. On average there are between 5000-10,000 fans attending each game whichever day of the week. {From 2-year sponsorship deal; average attendance of 7500 each paying KShs.100 for 30 games; along with merchandising}
Estimated Worth: KShs. 60 million
3. MATHARE UNITED – this club has been a darling of many corporate firms and had topped our earlier List. This is in sponsorship deals worth about KShs.30 million that the club has attracted from corporate such as Kenya Data Networks (KDN), Real Insurance among others. It also has benefactors through its chairperson Bob Munro who influences not just the club but KPL as well.
Estimated Worth: KShs. 52.5 million
4. SOFAPAKA FC – the season had started with much promise and the club looked headed for continental glory and the bounty that comes along with it but this ended last weekend. Having secured sponsorship from Portland Cement, the club has firmly rooted itself atop of the league and also has some following of sorts from its many fans.
Estimated Worth: KShs. 36.75 million
5. THIKA UNITED – it is the largest club coming from Central Kenya and has the support of milk processing firm Brookside Milk worth around KShs. 15 million. Couple this with the merchandising and other minor sponsorship deals, the club is surely among the top earners in the country.
Estimated Worth: KShs. 30.5 million
We shall be reviewing this at the end of the season and see what changes shall be made. By then too the relevant financial bodies and sports marketing and business agencies will have been consulted and more conclusive figures released. The future of the Kenyan football game surely has some positive developments amidst the difficulties in administration.
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