Wednesday, 13 April 2011

Breaking News - Gor Mahia Finally lands Sponsorship

Thanks to the social media platforms and my able brother @philipogola for this. Gor Mahia has finally broken the duck since the revamped KPL and secured sponsorship for the next two seasons. Reports coming through indicate the team has secured Tuzo ( manufactured by SpinKnit Dairy -which was bought out by Brookside a few years ago). Figures reported are KShs. 38 million but we shall give you the full details as and when confirmed.  Shirt sponsorship. This is the biggest of its kind in the game and promises an interesting season.

SpinKnit Dairy merged Brookside Milk and completed the merger last year. Brookside sponsors another KPL side Thika United and now with this sponsorship makes them the biggest corporate investor in the sport. Analysts say the Gor sponsorship is meant to build the brand Tuzo which has been on the decline in the last few months with the glut of milk processing firms in the country.
Whatever is said, the sponsorship is hoped to build the club which has long been a sponsor's dilemma with the largest following in the country but also some of the most passionate fans & sometimes indisciplined fans.

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