SportsKenya: Football Figures : Show Me The Money !!!

Monday 10 January 2011

Football Figures : Show Me The Money !!!

2010 achieved many milestones but one major highlight was a return of the local football fans to the football grounds. Traditional rivalries in the form of AFC v/s Gor and newfound ones such as Sofapaka v/s Thika United all made us stream back to the stadiums. Of course there were the unforgettable scenes at Nyayo Stadium when fans died as they waited to watch the AFC/Gor game in November.

With the local mainstream media houses also finally appreciating the Kenyan game, and creating a buzz where necessary, the numbers have started to show.
Local media monitoring house, ReelForge , owned in part by Mugo Githongo ( for those who don't know he's brother to John Githongo, former Kenyan anti-corruption czar). According to recent findings as released to the Press, Kenya Premier League (KPL) was able to attract media coverage worth KShs. 686 million ( USD 8.575 million) over the period of March - November 2010. These figures are what the media firm termed as equivalent to Advertising Value Equivalent, that is, what KPL editorial coverage would cost if it were advertising space.

Top Teams were as follows;
1. Gor Mahia - KShs. 200 million
2. AFC Leopards - KShs. 155 million
3. Tusker FC - KShs. 150 million

The corporate firms which also got a fair share of coverage thanks to their mentions were;
1. KCB KShs. 378 million
2. Safaricom KShs. 166 million
3. Zain KShs. 89 million
What is suprising though is that of the major corporate firms mentioned, only KCB has actively sponsored top flight footbal consistently. Safaricom and Orange have been sponsoring youth football and regional tournaments respectively and haven't made headways into the mainstream game.
How good it would be if these figures were actually translated to tangibles and the clubs able to benefit from the same. It would also serve well for the clubs now to raise the stakes and get professional consultants to pursue corporate sponsorships - be it team, shirt or as maybe prescribed - they have such numbers to show for it.
Kenyan companies also need loosen up their purses and avoid knee-jerk approaches to investing in sports.
Coupled with the 4-year TV rights deal signed by SuperSport worth around KShs. 400 million, Kenyan clubs might finally start living it up. Hopefully this shall trickle down to the players and aid in managing the teams effectively. It would be a great pleasure to see our team move up to the levels of African Champion League participants, Enyimba, Al-Alhy, Zamalek and recent wonderboys TP Mazembe ! Is this the year for Kenyan football to finally come of age?

1 comment:

Old Faithful said...: Good point my guy... key emphasis on trickle down...; 12 January 2011 at 14:47

Profile of a Kenyan Sports Personality

This is a look at a Kenyan personality who may have influenced and continues to affect sports in Kenya and inspires all and sundry in sports. It is our hope that you shall reflect on this, take a moment to appreciate the sacrifices and efforts these heroes made. We do take a bow and wave our hats as we cheer true Kenyan patriots in sport!

This one takes a different twist. Having seen individuals grace this column, we have sought to recognize a team of individuals who did some exemplary work and set what has been an unbeatable national and indeed continental effort.

Kenya has never been a major power in shorter races 400m downwards. Back in the late 1960s and early 1970s, this was a different script especially with the more exciting relay races. It is in 1968 when Kenya’s dominance came into play and with it a retinue of athletes who would become legends of their era.

The 4x400m races are usually the climax in the athletics calendar of events and in Mexico ’68, Kenya’s team including Charles Asati, Naftali Bon, Munyoro Nyamau and Daniel Rudisha ( the latter being the father to David Rudisha - current World and African champion in 800m) had other ideas coming 2^nd to USA.

In 1972, the 4 x 400m team was tweaked a bit and the final race was run by Charles Asati, Munyoro Nyamau, Robert Ouko and Julius Sang blazing the track to come up with the only other Gold medal from the Munich Games. But for this unprecedented move and none that has been done before by any other African nation, we salute our compatriots making them the Kenyan sprint legends!

Know your Sport

Swimming

Recently at some social setting we were engaged in a club quiz and one of the questions was about swimming. This sought to know which stroke was not among the competitive ones till 1956. One of our team-mates (we were 6 said that it was back-stroke while I argued it was butterfly, and the majority thought the former ….guess we should have stuck with my answer though!)

All the same, this sport has become one of the most competitive sports in any major sporting extravaganza in the form of the All-Africa Games, Commonwealth or indeed the Olympic Games. Kenya has lately featured in this very involving and energy-sapping sport. Thanks to the exploits of the Dunford brothers who have shone the spotlight on the country away from traditional sports in athletics, football, boxing and rugby. But what do you understand from the sport? Here’s a brief of it from different sources;

According to Wikipedia, swimming is based on the human act of swimming, that is, locomotion in water by self propulsion, with the goal of completing a given distance in the shortest amount of time. Swimming is distinguished from other aquatic sports (such as diving, synchronized swimming, and water polo) that involve swimming but the goal is neither speed nor endurance.

Competitive swimming consists of four strokes: butterfly, breaststroke, freestyle (or front crawl), and backstroke. When all four strokes are done during a race, it is called medley swimming (otherwise known as the individual medley, or I.M.). It is governed by the Fédération Internationale de Natation Amateur (FINA).

The goal of competitive swimming is usually to have the fastest time to complete a given distance. Competitive swimming became popular in the nineteenth century. Swimming is an event at the Summer Olympic Games, where male and female athletes compete in 13 of the recognized events each. Olympic events are held in a 50 meter pool (long course).

There are 36 officially recognized individual swimming events – 18 male events and 18 female events; however the International Olympic Committee only recognizes 34 of them – 17 male and 17 female. Most swimming sport events are held in special competition swimming pools, which are either long course pools such as those used in the Olympic Games (50 m) or short course pools such as those used in the FINA World Swimming Championships (25 m) (25 yards or 25 m). Competition pools have starting blocks from which the competitor can dive in, and possibly also touch-sensitive pads to electronically record the swimming time of each competitor.

In most competitions, the competitors are required to wear swimwear/swimsuits to adequately cover their bodies for the dip. However some suits have created controversies which have seen FINA coming up with standards to adhere to ensure competitors do not have undue advantage over each other.

The sport can also be pursued for personal fitness and is considered by fitness enthusiasts as one of the few that does an all-round job body of keeping the body in shape. It also requires healthy diets and rehydration (yes even if your body’s dipped in water)! Famous names in the sport include Mark Spitz – 7-gold medals winner 1972 Olympics and Michael Phelps – 8 gold medals - Beijing 2008.
For more info, check www.fina.org

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Monday 10 January 2011

Football Figures : Show Me The Money !!!

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