As the launch was made, it was suggested that the sponsors and organisers look into inviting elite athletes by paying appearance fees. That's a great way of raising the event's spotlight but a lot needs to be done to ensure the local populace and marathon-running citizens continue flocking the event.
|Henry Wanyoike (Courtesy of Henry Wanyoike Foundation)|
The organisers have raised their target to 16,000 which is a task given last year's drop to just below 15,000 runners - as is usually the case, Kenyans and their last-minute habits of beating deadlines. Brand Kenya and Kenya Tourism Board have also been challenged to sell the country as a sports tourism destination(check this from World Sport Destination Expo too) and hope to reap from the foreign visitors visiting the country. Average figures from other major cities are usually in excess of 40-50,000 runners and even more peripheral ones in tow.
Organisers also hope to attract media attention and secure rights to screen the run as they did last year on SuperSports. We shall be bringing you updates and again capture moments as they happen on the day. You can register for the marathon here. The fees are KShs. 1000 for individuals, 500-kids and 50,000 for corporate teams.