Monday, 9 November 2009

Out Goes Virgin Air, In Come Kenya Airways

With rugby slowly trying to upstage athletics as the more lucrative sport in terms of sponsorship, the weekend was another milestone especially for the 7s. Kenya Rugby Football Union (KRFU) penned a deal with Kenya Airways to be their official shirt sponsors to the tune of KSh. 15 million for 2 years.

Logo courtesy of Kenya Airways

Out with the old and in comes the new. After seeing the mileage Virgin Atlantic gained by having the Kenyan boys wear the shirts, it was only natural that once Virgin's deal was over, a major Kenyan firm would take over. The package includes flying the team across the different cities (where possible). Good thing going thus far !
My concern though is the fact that we had to wait and see what Virgin would do (and gain) then we reacted to that. Why does it take foreign companies to realise that we can do more to sport than we currently are? There is just enough to spend on sport that would go a long way in changing the course for most these and the participants.
I also hope the boys keep their feet on the ground and grace us with some outstanding performances this time gunning for the top 4 finish in the IRB circuit (and hopefully a series win or two!).Ayimba kazi kwako !
Let's see more proactive corporates come forward. 2010's bound to be an interesting year for sport !

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