Wednesday, 4 November 2009

Kenya Open – New Deal

Starting next year, Kenya's golfing premiere event will see a new sponsor following cancellation of Kenya Breweries flagship brand Tusker withdrawal (see previous article below). Kenya Golf Union's chairman said this after signing a deal with Icon Sports Marketing who has been given exclusive rights to find sponsors for next year's event. Icon Sports Marketing is a brainchild of Grace Kiraguri (she of Bamburi Cement and also actively involved in Rugby Safari Sevens) and Sam Mwai previously with Sports Stadia Management Board is part of the team. They have an enormous task of ensuring booty of KShs. 35 million to successfully host the event at the Muthaiga Golf Club. Incidentally Sam Mwai was once a staffer at the Golf Club so they should be in good company and this should not be a hard sell for them

Puzzling as it, unconfirmed reports have it that EABL has withdrawn from all sponsorships. Suicidal if you ask me!


Andruid said...

That is the second major flagship event EABL have pulled out of in recent times. Is there a cash crunch here?

SportsKenya said...

I'm also trying to figure out what's up. Grapevine says the new MD's sort of establishing himself in, costing a few traditional networks ( and of course sponsorships). I surely hope there is something positive coming off this though, so far gloomy times ahead though!