Kenya makes it to the Adelaide Sevens Final and we're all anxious and grabbing seats hoping to upset the form books and lift the first IRB Circuit round trophy. Same goes for the corporate firms which have for so long watched and waited for an opportune time to start blowing their horns the way the support this and that sport.
Others still will claim to have seen the potential that sport has and that is why they are throwing in some money for the cause. The worst culprits will be those claiming that it is in their Corporate Social Responsibility (.... more like Can't Socialism Relax ?)
Kenyan companies have for a long time made super profits which they have committed to their mother companies ( talking of the British and French companies which have been milking us dry). They turn a cold shoulder to sports and when they do commit they often throw crumbs which only serve to remunerate boards which have their stooges there and thus becomes a vicious cycle.
Sports in Kenya has more than enough potential to grow to some phenomenal heights and this can be seen with the Rugby Sevens. Virgin Airlines saw this potential and one Richard Branson did not need nudging twice to be convinced this was a growth sport.
Well the economic woes may have troubled air travel & all but whenever Kenya plays and we see Virgin all over the team's jerseys doesn't it make you wonder where Kenyan companies were ( or better still are!)
With the Junior World Rugby Trophy coming to Kenya in a few days time ( starts on 21st of April), lets see your usual johnny-come-latelys make their appearance on the sponsorship board.