SportsKenya: Tusker Sports-Way to Go EABL !

Monday 4 June 2007

Tusker Sports-Way to Go EABL !

Tusker Sports – championing the transformation of sports in Kenya.

This is a big one but not suprising. For awhile now, I have been watching various companies as they address the shareholders and citizens alike and give their announcements and good performance. EABL has never disappointed and for that a big heee-hooo and a clap !
We've all seen their promotions and adverts and some are truly unforgettable. But for me and the sporting fraternity, their best news ever was the 2006 announcement of the launch of Tusker Sports.
Tusker Sports
This was launched on 14th November 2006 with a flagship brand Tusker Lager, designed to champion professionalism in the management of sports.
Tusker Sports will in the long run seek to nurture and grow sporting talent from the bottom up. Starting from the Ksh. 330 million 3-year sponsorship agenda announced by Tusker Lager in 2004, Tusker Sports is the umbrella banner under which all Tusker Sponsorships will run. These are: The Tusker Kenya Open, The Tusker Race Day, The Tusker Safari Sevens, The Elgon Cup, The Tusker Cross Country Circuit, Tusker Football Club Ltd. It will include the underlying mini sponsorships within the bigger picture.

EABL Marketing Director Patricia Ithau was quoted saying that Tusker will seek to consolidate all its sports sponsorships and ensuring in order to ensure consistency and continuity in all their sponsored events.

It is in this regard that Tusker Lager has developed eligibility criteria for those wishing to be recipients of Tusker Sports sponsorships that is pegged on professionalism, internal cohesion and accountability by the respective federations. Through this eligibility criteria, the Tusker Sports initiative has recorded a trickle down effect to the grass roots. We are glad that in all our sponsorship agenda’s, our monies have registered a 100 percent reach to the intended people with impressive results and positive vibe generating from it

added Patricia.

For Tusker Lager, this trickle down effect forms a core part of EABL’s Corporate Social Responsibility agenda. Ken Kariuki, Director Corporate Affairs says that through Tusker Sports,

we are indeed glad give back to the community in various ways; not only are we nurturing talent, but we are also building capacity for our event managers, sustaining an industry and making use of our various sporting facilities. Tusker Sports sponsored events are also a great social outing, a place to rekindle friendships, celebrate Kenyan patriotism and experience truly world class events

Tusker Sports, has eyes on the prize, and hopes that as a brand they will be able to bring bigger and better events to Kenya, showcase the very best of Kenyan sportsmen to the Kenyan public and most importantly ensure that sports no longer remains as a past time but indeed grows to realize the full potential of this very promising industry.
check out www.eabl.com (brands/sponsorship)

Enough said !

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Profile of a Kenyan Sports Personality

This is a look at a Kenyan personality who may have influenced and continues to affect sports in Kenya and inspires all and sundry in sports. It is our hope that you shall reflect on this, take a moment to appreciate the sacrifices and efforts these heroes made. We do take a bow and wave our hats as we cheer true Kenyan patriots in sport!

This one takes a different twist. Having seen individuals grace this column, we have sought to recognize a team of individuals who did some exemplary work and set what has been an unbeatable national and indeed continental effort.

Kenya has never been a major power in shorter races 400m downwards. Back in the late 1960s and early 1970s, this was a different script especially with the more exciting relay races. It is in 1968 when Kenya’s dominance came into play and with it a retinue of athletes who would become legends of their era.

The 4x400m races are usually the climax in the athletics calendar of events and in Mexico ’68, Kenya’s team including Charles Asati, Naftali Bon, Munyoro Nyamau and Daniel Rudisha ( the latter being the father to David Rudisha - current World and African champion in 800m) had other ideas coming 2^nd to USA.

In 1972, the 4 x 400m team was tweaked a bit and the final race was run by Charles Asati, Munyoro Nyamau, Robert Ouko and Julius Sang blazing the track to come up with the only other Gold medal from the Munich Games. But for this unprecedented move and none that has been done before by any other African nation, we salute our compatriots making them the Kenyan sprint legends!

Know your Sport

Swimming

Recently at some social setting we were engaged in a club quiz and one of the questions was about swimming. This sought to know which stroke was not among the competitive ones till 1956. One of our team-mates (we were 6 said that it was back-stroke while I argued it was butterfly, and the majority thought the former ….guess we should have stuck with my answer though!)

All the same, this sport has become one of the most competitive sports in any major sporting extravaganza in the form of the All-Africa Games, Commonwealth or indeed the Olympic Games. Kenya has lately featured in this very involving and energy-sapping sport. Thanks to the exploits of the Dunford brothers who have shone the spotlight on the country away from traditional sports in athletics, football, boxing and rugby. But what do you understand from the sport? Here’s a brief of it from different sources;

According to Wikipedia, swimming is based on the human act of swimming, that is, locomotion in water by self propulsion, with the goal of completing a given distance in the shortest amount of time. Swimming is distinguished from other aquatic sports (such as diving, synchronized swimming, and water polo) that involve swimming but the goal is neither speed nor endurance.

Competitive swimming consists of four strokes: butterfly, breaststroke, freestyle (or front crawl), and backstroke. When all four strokes are done during a race, it is called medley swimming (otherwise known as the individual medley, or I.M.). It is governed by the Fédération Internationale de Natation Amateur (FINA).

The goal of competitive swimming is usually to have the fastest time to complete a given distance. Competitive swimming became popular in the nineteenth century. Swimming is an event at the Summer Olympic Games, where male and female athletes compete in 13 of the recognized events each. Olympic events are held in a 50 meter pool (long course).

There are 36 officially recognized individual swimming events – 18 male events and 18 female events; however the International Olympic Committee only recognizes 34 of them – 17 male and 17 female. Most swimming sport events are held in special competition swimming pools, which are either long course pools such as those used in the Olympic Games (50 m) or short course pools such as those used in the FINA World Swimming Championships (25 m) (25 yards or 25 m). Competition pools have starting blocks from which the competitor can dive in, and possibly also touch-sensitive pads to electronically record the swimming time of each competitor.

In most competitions, the competitors are required to wear swimwear/swimsuits to adequately cover their bodies for the dip. However some suits have created controversies which have seen FINA coming up with standards to adhere to ensure competitors do not have undue advantage over each other.

The sport can also be pursued for personal fitness and is considered by fitness enthusiasts as one of the few that does an all-round job body of keeping the body in shape. It also requires healthy diets and rehydration (yes even if your body’s dipped in water)! Famous names in the sport include Mark Spitz – 7-gold medals winner 1972 Olympics and Michael Phelps – 8 gold medals - Beijing 2008.
For more info, check www.fina.org

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Monday 4 June 2007

Tusker Sports-Way to Go EABL !

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