Thursday, 21 June 2007
Image courtesy of GTV
GTV, a British-based company, yesterday announced its launch of new Pay TV channel in Kenya on June 29th. It joins South Africa rival, Multi Choice, in providing digital satellite television with the focus first on Sub-Saharan Africa-Kenya Uganda, Tanzania, Zimbabwe, Congo among others.
The station will hope to use next season’s English Barlay's Premier League as its point of entry into the Kenyan market. It will offer competitive pricing and product packages to rival the lone ranger MultiChoice which has gradually sought to retain its market by lowering its pay TV charges and giving various packages to help reach a wider market.
This is a positive move given that the market for pay TV in Kenya and the region is still huge since only around 1% of the population is served by this. This is also made possible by the growth of these fledging economies after a lull of sorts in the 1990s and early 2000s.
GTV president Julian Mcintyre, the man behind GTV, said the arrival of his company in the local market will increase the household access to live sports entertainment.GTV will premier its services in 48 countries in Sub-Saharan Africa and will have their office base in Nairobi.GTV will launch on June 29 in time for the Premier League season, which will be broadcast on G-Sport channel among the 16 channels on offer that will have locally produced commentary and broad channel bouquet of other entertainment. To get connected, one will initially need a GTV decoder and satellite dish at a price of Sh16,000 (Sh15,000 introductory). A monthly subscription will be Sh1,750 for G-base with viewers getting G-Prime, BBC World, Sky News, Al-Jazeera, MTV base, Kiss, Nickelodeon, E Entertainment, God Channel, and two additional channels to be added soon. G-prime will offer a full bouquet at Sh2,700 that will include all the above together with G-sports 1, G-sports 2 and Fox Sports Africa.
For more info, log on to www.nationaudio.com (sports news)Or their website www.gtv.tv