This is some good news coming from the corporate sector. New KCC has signed a KShs.4.5 million deal with Athletics Kenya to help the association in its competition leading to the World Athletics Championships to be held in Osaka,Japan in September. This is for branding the association's local competitions including the national track and field championships ( internationally Nike remain exclusive kitting company).
AK chairman, Isaiah Kiplagat, said the sponsorship was timely as it will supplement his association’s huge financial commitment towards major the forthcoming major local and international championships.
New KCC chairman Matu Wamaeon the other hand, said that this was one way of sharing the proceeds from the corporation’s growth in profits. They had decided to support athletics because the sport creates a synergy with its health of health products. He said most milk producing areas like the Rift Valley also produced the best athletes and it was, therefore, appropriate for the New KCC to back the sport.
He expressed optimism that the corporation would renew the contract based on the performance and commitment made by Athletics Kenya as well as the performance of New KCC in the coming years.
I'd say that's a commendable start from the company given that it has gone back to profitable ways. Again it makes a lot of sense since milk is synonymous with healthy feeding which is a cornerstone to any athlete's success. It also raises the profile of the company since Athletics is a huge success for Kenya in the international scene.
Way to go, way to go !
This ought to be a rallying point for other corporations and multi-nationals in Kenya to support sports and related activities.
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